When searching for anything for anything on Google, for example, “apartments in winston salem” (it’s a city in North Carolina), it is always worth going to the lower end of the search engine page’s results; although few people do. Most choose from the first three results on the first page.
The top results are not always the most accurate, but they will contain all the keywords that Google’s algorithms recognize, hence propelling them to the top of the page.
When looking for rental apartments, as we are using this as an example, be specific. Make sure you enter the type of accommodation you are looking for whether that be a four bedroom apartment on the top floor of a condo, or a ground floor studio with disabled access and facilities.
If you want to live in the center of the city of Winston Salem, write “City center rental apartments in Winston Salem”, otherwise you will waste hours if not days scrolling though page after page of information about mock Gothic mansions in private gated estates on in the middle of nowhere before coming across anything that remotely interests you.
Search engines are useful. Indeed it is hard to remember the early days of the internet, when information was there, but you needed to know where, exactly where, to find it. The problem now is that companies have become expert at manipulating results. Include the right keyword or keywords in any article and hey presto, that article shoots up in the page rankings whether or not the actual content is relevant or not.
But back to our search for “apartments winston salem”. I entered that phrase and was presented with firstly some paid for advertisements masquerading as search results. Even enabling ad blocking software does not stop Google placing these at the top of the page, and remember this is where most people stop. Following these came page after page of real estate agents offering everything from the above mentioned Gothic mansion – maybe it had been converted into apartments, I didn’t bother to read further – to a site offering properties in retirement apartment communities.
It was not until page six of the search results when I came across anything near an objective opinion on any of the properties on offer.
Upon entering “rental apartments in Winston Salem reviews” however, the same result that had been previously hidden away on page six, magically appeared on the first page, along with several others.
Obviously, looking for an apartment to rent in a relatively obscure city in North Carolina is not going to be something many people will do, but the general point remains the same. When using Google, Bing, Ask, or any other search engine, always be specific. You do not have to use correct language and punctuation but do try and narrow down the parameters of your search to specifics in order to avoid information overload and the frustration that follows.